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Clues (blog)

How potential dates look at your Facebook page

Ever wonder what your date sees when he or she checks out your Facebook page?, a startup that runs eye-tracking studies for advertisers, helped tech site Mashable find out. And the results are indeed eye-opening.

The experiment used webcams to track 30 participants and monitor their eye movements (at 10-second intervals) as they perused profiles on Facebook, Google+, LinkedIn, Flickr, YouTube, Klout, Reddit, Digg, Tumblr, Twitter, StumbleUpon, and Pinterest. While what participants looked at on each page and the order of glances differed, Mashable went ahead and drew a few conclusions.

Profile photos matter. Profile photos were the site feature that attracted attention on Klout, Facebook, and StumbleUpon.

Job titles rule on LinkedIn. Business networking site LinkedIn really gets down to business. Titles mattered more than photos on the page.

It's who you know. People really do look at the thumbnail photos of friends that appear on several social profiles. 

Location, location, location. Content featured on top wins. While this was true throughout the sites tested, it was more pronounced on content-focused profiles (e.g. Pinterest and Digg), as well as socially-geared profiles (e.g. Facebook). This effect was less extreme on Twitter and YouTube.

Click here to view the full study in slideshows on Mashable.